If you have even a modest budget, you should consider launching a small PPC (pay-per-click) advertising campaign to determine what your best keywords might be.
This is particularly useful if you are just getting started and don’t know which keywords will work.
When you run a PPC campaign, you can pick a set of keywords and begin generating traffic almost immediately.
Often, with SEO, it can take weeks or months before you rank well enough for certain keywords to see any traffic.
Further, you can channel the traffic to a specific web page, such as a landing page (discussed later).
This way, you can measure what the conversion rate is for traffic from various keywords.
The benefit of getting this conversion data is that you can make even better decisions as to which keywords to pick.
Remember, the purpose of inbound marketing is not just to get more traffic to your website, but to convert more of that traffic into qualified leads and customers.
Facebook allows business to advertise their business pages (or any other web page) within Facebook.
These ads are shown to specific Facebook users in various parts of the site.
Even if you’re not planning to buy Facebook social ads, it’s worth taking the first step as if you’re launching an ad.
Facebook’s ad tool allows you to specify demographics such as age and gender—which is a great way to get a rough sense of how many Facebook users fit your target market.
A sample demographic for “marketing”: 47,260 people over the age of 25 in the U.S. have specified the word “marketing” somewhere in their profile.
Try running this tool for your own industry and see how many users you can find.
This is particularly helpful if you’re a local business focused on a specific geographic area, as Facebook allows targeting by location, as well.
Getting started on Facebook is easy, but it requires a certain amount of ongoing attention to achieve maximum value, as users expect to see fresh information on the site.
You should plan to have someone in your company accountable for updating the site and participating in the conversations regularly.
Devoting time to fostering a social networking page may be a bit of a challenge for small businesses with limited resources, but it’s a worthwhile investment.
DO not ignore Facebook, it’s large enough that these days having a presence on a social networking site has become as important as having a website.
A social media site, in a sense, it’s an extension of a traditional web site.
Facebook’s functionality, viral nature, and large user base makes it an ideal marketing platform for many different types of organizations.
1. Don’t create a fake account. Be genuine.
2. Check the insights feature of the Facebook pages regularly
to see how well your business page is doing.
3. Link to your Facebook page from your business website and from other online materials. Build reach within your community.